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Brand since 2001
Born and raised in Denmark. Surprisingly outstanding cycling apparel since 2001. Developed by recognised riders. As the muscular nerve in our team.
Friendly made in Western Europe. Together with our exclusive textile fabricator. Based on nature’s finest and qualified raw material. Only added no-nonsense features.
Functional effective and super fast. Out of the ordinary. Out there. Exactly how and why we created it.
Designed for any rider. In any move. Both competition and commuting. Through any weather. At any speed. And surprisingly outstanding.
Out of the ordinary
out there
Kasper Würtz
Brand are born and raised in Denmark. Creating cycling apparel since 2001..."
Designed for any rider
In any move.
The W/A Team
Jacob Ørholm, our Brand creator spend a few decades within Cycling / Branding.
Jacob first co-founded Pas Normal Studios – left before the succes. Jacob later designed the Danish RIO Olympic DENM collection 2016. Now the visual of all national teams.
For the past 5 years Jacob has been Global Brand Director, at Argon 18, Montreal. Until a serious (cycling) accident 2 years ago paused Jacob. Konggaard has shown a huge and caring attention for this, Jacob’s both professional and personal comeback
.
Jacob works within Brand giving birth and raising adding plenty – but only – no-nonsense features.
The Brand team will also make Team wear more in synced with the look of todays cycling.
