Ride with pride



Comfy + Race fit


For money


3-5 weeks

Value for money. Designed.

Willing and able: New based. Italian quality. Now stepping up with designer Jacob Ørholm (co-founder of PNS, designer of DENM OL Rio design, Team Novo Nordisk, Team Carl Ras e.g.

Jacob will be the creative lead of our Willing & Able collections and be head of  the overall xtreme team appeal. With prime focus on both visual corporate ID and raise the xtreme street credit. 

New manufactor. Upscaled.

We have set up a new production with a solid proven Italian partner. High quality manufactor. To meet todays riders need for more technical apparel, best comfort and not the least: the perfect look.

Still same value-for-money level. No fashion double-up. Contact us for more info, prices or if your team suits calls for an update. 

Call or write us

+45 8722 3306

Available from 09:00 – 169:00

Address Wichmandsgade 7,
5000 Odense C
Open: 8:00 – 16:00

willing &


All categories

Click. Pick. Shop.

Race or comfy.

Fit to roll about

willing and able

Riders of the Ordinary

The Design Team

Let us offer your company a rolling version of the existing identity. From logo and  corporate colors in classic design … to the more advanced solution where the design fully meets cycling world and culture. We promise your suit will lead the peloton standing out. 

The Olympic clothing RIO 2016 for the Danish national team is a fine example of this. Jacob Ørholm was the designer and crowd-founder of DENM. Jacob also co-founded the now International Pas Normal Studios. Last 5 years he was Global Brand Director, Argon 18. 
Jacob will make sure your look levels up in sync with todays fashion of cycling + shows sender.

We handle the creative task in close dialogue with the customer and preferably with direct inspiration for style and tone.

Contact us

4-6 weeks delivery